Lorenzo Trenidad Chavez
My UX Journey: Evolving Into a User eXperience Expert
Foundations & Early Curiosity

College Undergraduate
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Explored psychology, behavioral sciences, and computer science
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Developed an early interest in how people think, behave, and interact with technology
College Internship
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Department of Defense, Nuclear Technology Agency
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First exposure to mainframe systems and large‑scale computing
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Sparked interest in the power and potential of software systems
Skills Emerging
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Systems thinking
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Analytical reasoning
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Curiosity about human behavior and technology
Early Professional Growth
SDLC Process
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First job centered on instructional design within the software development lifecycle
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Learned how to structure, manage, and optimize software projects
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Built a foundation in user‑centered design principles
Code / Illustrate
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Discovered dual strengths in illustration and programming
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Developed left‑brain/right‑brain balance: conceptual + technical
Skills Emerging
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User‑centered design
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Technical implementation
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Visual communication
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Investigated long‑distance learning solutions

Entering the Dot‑Com Era
Usability / Front-End
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Integrated front‑end technologies with back‑end systems
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Conducted primary research and field testing on handheld devices
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Stepped into usability and early UX practices
First Start‑Up
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Recruited into professional services
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Entered the fast‑moving dot‑com world
Dot‑Com Bubble
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Experienced rapid innovation followed by sudden collapse
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Learned resilience and adaptability
Skills Emerging
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Usability testing
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Front‑end engineering
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Rapid prototyping
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Adaptability under pressure
Deepening UX Craft
Information / Interaction Architecture
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Joined another start‑up
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Deconstructed developer‑built applications
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Applied user‑centered design to restructure offerings
After‑Shock
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Navigated continued market volatility
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Strengthened ability to pivot quickly
State Mapping / Simulations
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Focused on application mechanics and systems analysis
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Mapped business logic to user profiles and experiences
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Developed UX processes and artifact structures
Skills Emerging
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Interaction architecture
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Systems analysis
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UX process development

Entrepreneurship & Consulting
New Company
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Founded own UX consultancy during economic volatility
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Secured first client through relationship‑building
Business Systems Analysis
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Tackled a complex reporting application no one else wanted
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Designed for a suite transitioning from mainframe to web
Persona / Journey Mapping
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Introduced to persona development
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Built stable, long‑term personas for internal tools
One More Time
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Another start‑up failed due to market instability
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Reassessed career direction
Skills Emerging
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Entrepreneurship
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Persona development
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Complex system design
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Business analysis

Expanding UX Leadership
User Testing
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Built user flows and scenario maps
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Partnered with testing teams to develop automated scripts and usability standards
Distributed Teams
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Worked with globally distributed teams
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Refined communication processes and cross‑cultural collaboration
Collaboration / Risk Assessment
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Worked in Agile environments where UX had equal representation
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Gained deeper understanding of dependencies and risk management
Next Chapter
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After the 2008 crisis, paused consultancy
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Returned to corporate environments for stability
Skills Emerging
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Global collaboration
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Agile UX
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Risk assessment
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Testing strategy
Data Analysis
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Partnered with research teams to gather qualitative and quantitative insights
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Deep‑dived into behaviors and trends to optimize experiences
User Experience Strategy
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Focused on high‑level, end‑to‑end solutions across applications and portfolios
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Drove optimization, enhancement, and re‑envisioning of enterprise systems
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Evangelized UX principles across organizations
Skills Emerging
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Portfolio‑level UX strategy
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Data‑driven decision making
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Cross‑application experience design
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Organizational influence and evangelism
Senior-Level Strategy & Enterprise Impact

Journey Summary
My career journey shows a clear evolution from hands‑on usability and front‑end engineering → to systems thinking → to enterprise‑level UX strategy and leadership.
It highlights:
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A rare blend of technical, analytical, and creative strengths
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Deep experience across start‑ups, consulting, and enterprise environments
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A consistent pattern of stepping into complexity and bringing clarity
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A strategic mindset shaped by real-world volatility and adaptation
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A mature, holistic understanding of UX across the product lifecycle






